An essay by Vincent Torres – CEO Metal-CreditCard.com
First of all, metal credit cards have created a new level of exclusivity and luxury that’s appealing to a wide range of customers. These cards are often associated with high-end brands, and they’re designed to make a bold statement; like the HSBC Black Credit Card. Holding a metal credit card in your hand is a status symbol that many people relish. As a result, customers are willing to pay premium fees just to have an exclusive looking card that sets them apart from the rest. MCC is a testament to their popularity.
The durability of metal credit cards has made them more appealing to customers that frequently use their cards.
Unlike plastic cards, metal cards are less likely to fade, crack or bend. This durability feature has resulted in lower replacement rates because fewer cards need to be reissued. As such, the loss rate of credit cards has reduced, thus allowing credit card companies to spend less time and money reissuing misplaced or lost cards.
Another benefit of metal credit cards is their resistance to skimming and fraud.
Lastly, luxury metal credit cards have changed customer service behaviors by altering how people perceive the value of rewards programs.
There are plenty of exclusive reward programs offered to customers who hold metal credit cards, such as cashback, no foreign transaction fees, lower interest rates, and more. The allure of exclusive rewards has led more and more customers to switch from using plastic cards to metal cards.